M2 Partners
How to become a Mate or Ambassador
Built on Fit, Not Numbers
This isn't a sign-up list. It's a small group of people we choose to back – because they use their vehicles properly, fit the brand, and add something real.
We're not looking for polished profiles or big follower counts. We're looking for people who have a genuine reason for the product, can show what they do in an honest way, and are good people to deal with. Simple as that. If you're here looking for free gear, this isn't for you. If you're already doing the work and want to be part of what we're building – keep reading.
There are two levels to the M2 Partners programme – M2 Ambassadors and M2 Mates – each explained below.
M2 Mates
This is where most people land – if they're a good fit.
You're still someone we want using the gear, and you still represent the brand. The difference is less structured output and more natural, day-to-day use. Lower exposure, but no lower standard.
You're buying the product – but you're not just another customer. You're part of the wider M2 crew.
M2 Ambassadors
This is the top level. If you're an M2 Ambassador, you're part of the brand – and you represent it properly.
We back you properly because you bring real value. You use the gear in the field, you show it in action, you create content that actually matters, and you reach the right people.
It's not about follower count. It's about impact.
Non-Negotiables
Both levels come down to the same standard. If these aren't you, don't apply.
You must be a real user
If the product doesn't make sense for your setup, we're not doing it. We'd rather have fewer people using the gear properly than more people using it as a prop.
You must add something
Trade, lifestyle, vehicle, setup – something we don't already have covered. Every spot needs to pull its own weight, and that starts with what you bring.
You must contribute
If you're part of M2, you show it. Posts, stories, real use in the field. No one's chasing you up – but being here and doing nothing doesn't work.
You must be aligned
No jumping between competing brands, no mixed signals. If you're representing M2, you're representing M2. We back our people fully, and we expect the same in return.
You must be someone we back
This matters most. It's not just about what you do or what you drive – it's about who you are. If we wouldn't stand behind you, we won't start.
You must bring something different
Every person we bring on adds something new – different industry, vehicle, use case. Builder, hunter, sparky, fisher, engineer, tourer. Not ten of the same thing.
Think You're a Fit?
We keep the group tight on purpose – and once you're in, it's not transactional. You're part of it. We work together, back each other, and share the same way of doing things. Over time, it becomes more than just gear on a vehicle.
If that sounds like where you belong, show us what you've got. Tell us what you do, what you drive, how you use it, and what you bring to the table. If it lines up, we'll talk.